Why Do You Need 3D Virtual Tours?

When it is time to sell real estate in Panama City Beach, it is key to focus on innovative and creative ways to sell a house or condo in order to stand out from the competition. If you’re thinking about selling, is the agent you are considering providing 3D virtual tours as part of their marketing plan?
3D virtual tours are a tool that allows potential buyers to move around and see the property virtually without physically visiting the property. It provides a more immersive experience for buyers than flat pictures can and even allows them to access information in a way that is more detailed than even video can offer. That is why we are continuously evolving and incorporating various tools in our marketing as they complement each other in a way that showcases your property in its best light. 
Increases your listing’s visibility and attention
Did you know only a small percentage of properties for sale utilize 3D virtual tours? In a crowded market having a listing that includes a 3D tour of your home or condo can help you stand out from the rest of the competition...which helps you attract more buyers.
Better experience for buyers
3D virtual tours provide an immersive experience and give buyers a comprehensive view of your house or condo such as the floor plan, room layout and even get a birds eye view which helps them make informed decisions. Potential buyers can take their time to explore the property without any pressure and visualize themselves living there. Even if they have seen the property in person, interested buyers can revisit the home or condo. 3D tours really have a “wow factor” and create a more lasting impression. 
Increases the selling price of the property
3D tours can make your home or condo more appealing by elevating the presentation. You can customize your tour to highlight key features of your property that make it special whether it is a pool, the view from your bedroom window, or the updated kitchen you just remodeled. We’ve seen studies that show that properties with virtual tours fetch at least 3% higher closing prices. If 35 doesn’t seem like a great increase, bear in mind that 3% of $300,000 is $9000 and 3% of $1 million is $30,000.

Expands base of buyers
Buyers from anywhere who might be interested in your property can do a virtual walk through of your space from any location. In a market like ours here in Panama City Beach this is particularly helpful as many buyers are living in different states and not physically present. This ensures you don’t miss any potential buyers. 

Saves Time and Money
Traditional open houses require a lot of time and resources as you’ll have to prepare the house, stage it and make it presentable. This is particularly difficult if you are living in that home, or if you are using the condo as a short-term rental and have guests already booked. Virtual 3D tours allow potential buyers to tour the property 24/7 making it accessible to buyers even when you are not available. On top of that, virtual tours help provide more quality buyers and help weed out those who are not serious.

In a dynamic market like Panama City Beach, integrating 3D virtual tours into your property listing can truly make a difference. Reach out if you want to know how it can help you showcase your home more effectively to attract more buyers.


We’re committed to getting you the help you need as quickly as possible. Contact us if you have any questions about selling or buying property along the Emerald Coast.


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